The platform focuses on providing a trusted space to share listings, useful information, and community resources aligned with core values. These values translate into practical principles such as:
Family-Centered Ethics: Adult, exploitative, or inappropriate content that conflicts with family-friendly standards is strictly prohibited.
Respect: Listings and interactions must be courteous and non-discriminatory, with no offensive or harmful content allowed.
Authenticity: Listings should be truthful and accurate — no misleading offers or false information.
Personal Responsibility: Users are expected to ensure their listings comply with all applicable laws and platform rules, representing themselves honestly.
Cultural Heritage: Advertisements should honor local customs and cultural sensitivities, avoiding divisive or harmful stereotypes.